This year has been amazing in terms of personal growth. I’ve been so creatively inspired in 2015, which has led me to create some of my best content. I started keeping a morning routine (which has since evolved into a daily routine to keep myself on task), and I’m developing what I think is a pretty cohesive brand that I’m excited about. But the best part of 2015 happened a few weeks ago, when I discovered my purpose and started the process of formulating what The Feisty House looks like as a business.
The process is still underway—I’ll definitely share my business plan (including my income streams) with you all once everything’s been finalized—but in the meantime, I’ve had to start treating my brand like a business and really being intentional about where I see my business heading. Sure, I still work a full-time job now, but I realized if I don’t start thinking like an entrepreneur, I’ll never become an entrepreneur.
Related Post: 15 Resolutions for 2015
So I sat down and set a few goals that I want to achieve by the end of 2015. Sometimes when you have a long time to achieve certain goals, like an entire year, you forget that you set those goals, or you become complacent. But my business goals are basically promises I’ve made to my entrepreneurial self that I’ll aim to keep for these last nine weeks or so of 2015. They remind me a lot of the standards I set for myself a few months ago, but with more of a business focus.
8 Business Goals I’m Setting for 2015
1 // I will put my business first.
There are evenings I get home and I don’t want to do anything. I don’t want to write a blog post. I don’t want to work on my business plan. All I want to do is sit. And waste time. Don’t get me wrong, it’s important to take time out for one’s self, but my goal for the end of this year is to practice putting my business first and not prioritize anything above what I need to get done for my business.
2 // I will maintain a clear, focused and intentional brand.
I’m the type of person who wants to do everything. But you can’t be everything to everyone. In business it’s especially important to keep your ideal customer in mind at all times and make sure that you’re meeting his or her needs. And in order for your ideal customer to find you, you have to maintain a focused brand.
3 // I will produce helpful and engaging content on a consistent basis.
This one has been tough for me over the past few weeks. It’s been increasingly difficult for me to consistently write and also market my content, especially since I’m working on a few projects behind the scenes. But to build your customers’ trust and brand loyalty, you have to be consistently meeting their needs.
4 // I will spend as much time marketing my business as I do creating content.
I’ve learned this lesson directly from my experience in blogging. The Feisty House grew a lot this year, but it could have grown a lot more had I spent as much time getting my posts in front of my audience as I spent creating the content. When you’re starting a business, marketing is even more important! My goal for the rest of the year is to spend more time promoting and marketing my business, at least as much time as it took me to develop my content in the first place.
5 // I will maintain relationships and develop a network of individuals in my niche.
I tend to want to “go it alone,” but I’ve learned that business gets easier when you have support. It’s so, so important to build your network (or “tribe”). This is the first year I’ve really been intentional about meeting people and really building new relationships, particularly on social media, but I have a long way to go. I’ve met some amazing people on Instagram and Twitter (check out the #blkcreatives chat on Twitter!) and by interviewing women entrepreneurs for The Feisty House, and I just want to be more intentional about maintaining those relationships through the end of the year.
6 // I will prioritize making money.
This sounds worse that it really is. You don’t start a business to not make money. That doesn’t make any sense. It doesn’t make any sense to claim you’re running a business but then not prioritize revenue. Just the opposite–if you’re running a business, you should take making money very seriously. My goal for the rest of the year is to define my revenue streams and make sure that everything I do for my business ties back to one of those funding streams in a clear way. Otherwise, this “business” will be nothing more than a hobby.
7 // I will make it clear to potential customers what my services are.
My blog and social media channels do a great job of conveying my brand, but they don’t really tell anyone what my business is. My goal in 2015 is to change all that and let everyone know what my business has to offer. I’ve tried my hand at a few different businesses and business ideas over the years, and I’ll admit that I’m a bit nervous about putting myself out there again, but my goal is to “feel the fear and do it anyway.” I’m excited about the business I’m building, but none of that matters if I’m not sharing what I’ve created with potential customers!
8 // I will make God an equal partner in my business.
I want to view my business as a direct opportunity to fulfill God’s purpose for my life. My purpose is the basis for my business plan, and my goal is not to make any business decisions without God’s guidance and direction. All my success (both present and future) is because of His mercy and grace, so I want to run my business knowing that God has a wonderful plan for my life, and that He has asked me to fulfill a specific purpose.
I’m looking forward to ending this year with a BANG. Some really great things are taking shape, and I feel confident knowing that I’m walking in my purpose. The real challenge will be having enough discipline to do what I’ve set out to do, but I feel like I’m up for the challenge!
How are you looking to end the year on a high note?
Do you have any goals you want to meet before the year is out?
Let me know in the comments!
Photo Source: Death to the Stock Photo