BLOGGING

BLOG HAPPY | How to Blog Consistently and Why It’s Important

June 1, 2015

BLOG HAPPY | How to Blog Consistently and Why It's Important - The Feisty House

“If content is King, consistency is Queen.”

I remember reading that quote a while back, and last month I finally understood that I need both strong blog content and consistent posting in order to feel really happy with my blog.

For the entire month of May, I only published seven blog posts to The Feisty House. That’s way less than any other month this year, and I was miserable. I was really busy planning the DREAM JOB BRUNCH, launching the #BlogHappyChallenge and traveling for work last month, and I just couldn’t keep up with blogging every single night. I felt this intense pressure to get posts out every day, but it just wasn’t happening.

I had such a haphazard posting schedule last month that I didn’t reach my goal for visits to The Feisty House. Because no one knew when I was going to have a new post on the blog, you all just stopped visiting the blog as often as you usually would. It was so disappointing to analyze my stats this weekend and see that my page views had been so low in May, but it reinforced something I shared at the end of last month’s #BlogHappyChallenge:

Consistent posting on your blog and on social media is one of the easiest ways to build a dedicated and loyal following. When you “blog happy,” you’re consistently sharing inspiration with your readers and being inspired by them in return. You’re consistently having conversations with your readers (by responding to comments) and sharing insight with other bloggers. Inconsistency is frustrating for both bloggers (myself included) and our readers.

How to Blog Consistently and Why it’s Important

Consistency builds community, and that’s why I blog: to build community with women through sharing inspiration and knowledge and motivating us all to live our best lives. Without community, I’m just blogging for myself, and that’s not why I write The Feisty House. I want my blog to continue to bring me (and my readers!) plenty of joy, which means I can’t allow my inconsistent blogging to frustrate me anymore. I always tell the new bloggers I work with to find their rhythm and set a blogging schedule that they can stick to, and it’s time for me to take a bit of my own advice!

Instead of forcing myself to write every single weekday (which rarely happens anyway) I’m setting a schedule. My goal is to publish new posts to The Feisty House every Monday, Wednesday and Friday, plus a devotional post each Saturday morning (it’s a great way to end each week). My goal is to stick to my blogging and social media schedule for the entire month of June (so far, so good!) To keep myself stress-free, I’m going to actually follow my No. 1 blogging rule: never get caught writing tomorrow’s blog post. Instead, I want to always have a full week of blog posts scheduled and ready to go at any given time.

For me, blogging happy means writing at a pace that works for me and still provides my readers with the inspiration they love to find here. It means keeping myself on a schedule that frees me up to do other things, like host events and write my business plan. What works for me may not work for you, so if you can’t post to your blog four times a week, don’t! Find our own blogging rhythm and consistently publish new posts on that schedule. Take it from me–you’ll be a much happier blogger!

 

XO

 

Photo source: Bloesem

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  • I have been trying to be consistent with my blog and also make sure that I am putting out quality posts. Its always so hard though when you also have a full-time job too…

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    • I totally agree, Bianca! I’d suggest timing how long it takes you to write a good, quality blog post. Then set that time aside a few times a week (whenever you can) and make that your special “blogging time.” If you can only do that a once or twice a week, then that should be your blogging schedule. Consistent doesn’t mean you need to post every single day. That was a lesson I had to learn.

      • This is a reminder for me. “Consistent doesn’t mean every day.” Need to find my timing and pace and plan accordingly.

  • Sharon Samples

    Yes, I am so haphazard with my blog posts. It’s so great to see that this schedule is working for you.

    • It’s made me feel much less stressed and a lot more organized. I’d encourage you to try a schedule for a few weeks and see how you like it.

  • Kim Stewart

    Just found your blog! Love it! My pace has been inconsistent the past few months and I definitely notice the difference in views! Thanks for the reminder and inspiration!

  • I have yet to find a blogging rhythm. We are moving to a new house and I just finished Social Media Manager School. Earlier this year I was able to increase my page views by substantially by blogging a few times a week. Some posts were ones I added new pictures and content to and reposted. One of my main goals this month is to get back to what I was doing earlier this year. There have been several campaigns that have turned me down just because I don’t get enough page views.

    Thank you for the post and the motivation!

    • It’s amazing what regular posting can do for those stats! Good idea to re-purpose older content: great way to increase engagement on your blog and it can increase your social shares!

  • I think I’m working on finding my blogging rhythm but I think it’s closer than it once was – my social media rhythm? Not so much. It’s pretty obsolete. I have to force myself to get into the SM groove, partly because I hate self promo and partly because if I have nothing to say, I just don’t say anything, but I am realizing that it’s kind of a necessity to put yourself out there so perhaps a rhythm is the best way to be consistent about it. I know this is a post about blogging rhythms, but what recommendations do you have for those who struggle with being consistent on their other channels? Thanks for the inspo sis!

    • I love Twitter. My suggestion is to follow people you’re interested in. Comment on their posts, RT them. I know it sounds silly but even posting a favorite meal can get a conversation started. Also livetweeting events or TV shows is also a good way to connect with others. Instagram is becoming another favorite. I just participated in a two week challenge. Taking a picture every day got my creative juices flowing. Now I can’t stop taking pictures. I hope I was some help to you.

      • You were of some help, thank you! Okay, so I am doing Twitter right lol because I do often feel silly but I guess the sense of community can be rewarding. I think I might give livetweeting another go in the near future as well. I have to force myself to IG sometimes because I feel like, if it isn’t photoworthy, I probably just won’t upload but maybe an IG photo challenge might be the thing to get my creative juices flowing as well. Thanks girl 🙂

        • Yay! I’m so happy I helped you. I actually feel like a social media consultant. LOL Please feel free to follow me on Twitter @dancingvalentin and IG kellym7609;-)

    • Hey Sheriden! Think of social media as less self promotion and more building community. You’re just having a friendly conversation with the people who are following you. That’s the biggest thing to remember: people are FOLLOWING you, so you don’t really have to do anymore self promotion. You’re free to be yourself, share things that are meaningful to you, and be part of the discussion (I had to learn this, especially with regards to Twitter). Try posting once per day on Instagram. I’d even schedule your posts in advance using the Latergramme app. Whenever you pop on Instagram to do some browsing, go on Twitter next and do the same–that will help you get used to being there regularly. Maybe I’ll write a post with more ideas!

      • Destin from Latergramme

        Hi Krystal! Thanks for recommending Latergramme! If you have any questions don’t hesitate to reach out via Twitter @Latergramme or @destinfall.

  • It’s SO HARD to post regularly! Some days I’ll tell myself “hey, okay, we’re blogging today” and then as I’m lying in bed that night I’ll just think “fail”. Lately I’ve been starting multiple blog posts days before I actually plan on posting them so I can have time to edit and proofread and pace myself into writing it. Liked this post!

    • It is really hard! I think your idea to start multiple posts in advance is really going to help. It’s been helping me!

  • This is such a helpful post! I’ve been on the fence about discontinuing blogging all together because it had gotten so overwhelming that I didn’t even like it anymore. Like you said above I was literally writing tomorrow’s post a few times per week and it was stressful! No bueno lol

  • Oh I love this post! I just found your blog and I can’t wait to pop around 🙂 I am trying to post consistently now that I’m back into a schedule, but sometimes life can get in the way. But I think taking your blog seriously and treating it like a job (to a certain sense) is really important to consistency! Thanks so much for your thoughts!!

    • Welcome, Gina! And I totally agree with you re: treating your blog like a job. It really does help with consistency. I’m trying to do better for the rest of the year and stick to my schedule!

  • I know just how you feel, Melody. I hope these tips are helpful! Thanks so much for reading =)

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