“If content is King, consistency is Queen.”
I remember reading that quote a while back, and last month I finally understood that I need both strong blog content and consistent posting in order to feel really happy with my blog.
For the entire month of May, I only published seven blog posts to The Feisty House. That’s way less than any other month this year, and I was miserable. I was really busy planning the DREAM JOB BRUNCH, launching the #BlogHappyChallenge and traveling for work last month, and I just couldn’t keep up with blogging every single night. I felt this intense pressure to get posts out every day, but it just wasn’t happening.
I had such a haphazard posting schedule last month that I didn’t reach my goal for visits to The Feisty House. Because no one knew when I was going to have a new post on the blog, you all just stopped visiting the blog as often as you usually would. It was so disappointing to analyze my stats this weekend and see that my page views had been so low in May, but it reinforced something I shared at the end of last month’s #BlogHappyChallenge:
Consistent posting on your blog and on social media is one of the easiest ways to build a dedicated and loyal following. When you “blog happy,” you’re consistently sharing inspiration with your readers and being inspired by them in return. You’re consistently having conversations with your readers (by responding to comments) and sharing insight with other bloggers. Inconsistency is frustrating for both bloggers (myself included) and our readers.
How to Blog Consistently and Why it’s Important
Consistency builds community, and that’s why I blog: to build community with women through sharing inspiration and knowledge and motivating us all to live our best lives. Without community, I’m just blogging for myself, and that’s not why I write The Feisty House. I want my blog to continue to bring me (and my readers!) plenty of joy, which means I can’t allow my inconsistent blogging to frustrate me anymore. I always tell the new bloggers I work with to find their rhythm and set a blogging schedule that they can stick to, and it’s time for me to take a bit of my own advice!
Instead of forcing myself to write every single weekday (which rarely happens anyway) I’m setting a schedule. My goal is to publish new posts to The Feisty House every Monday, Wednesday and Friday, plus a devotional post each Saturday morning (it’s a great way to end each week). My goal is to stick to my blogging and social media schedule for the entire month of June (so far, so good!) To keep myself stress-free, I’m going to actually follow my No. 1 blogging rule: never get caught writing tomorrow’s blog post. Instead, I want to always have a full week of blog posts scheduled and ready to go at any given time.
For me, blogging happy means writing at a pace that works for me and still provides my readers with the inspiration they love to find here. It means keeping myself on a schedule that frees me up to do other things, like host events and write my business plan. What works for me may not work for you, so if you can’t post to your blog four times a week, don’t! Find our own blogging rhythm and consistently publish new posts on that schedule. Take it from me–you’ll be a much happier blogger!
Photo source: Bloesem