BEAUTY

BEAUTY | DOVE Invites Girls Everywhere to ‘Love Your Curls’

June 5, 2015

Dove Quench Absolute Line for Curly Hair and Love Your Curls Book | The Feisty House Did you know that 1 in 3 women today have naturally curly hair? Did you know only 10% of women in the U.S. with curly hair actually feel proud of their hair? Or that only 4 in 10 little girls with curly hair think their hair is beautiful?

I now consider myself lucky to have grown up without ever chemically straightening my natural curls, but I didn’t always feel that way. When I entered the sixth grade, I desperately wanted to relax my natural hair so that I could look like the other girls in school. I cried with frustration when an entire tub of goopy, black gel failed to turn my fuzzy afro puff into a slick ponytail. I remember using a curling iron to give myself a bang, only to have it completely curl up in the Florida humidity before I even got to class. All throughout middle school, I felt totally insecure about my hair.  I didn’t know anyone else my age who had hair like mine, and it was alienating.

Dove "Love Your Curls" Book | The Feisty HouseThe world is so different now, and I couldn’t be happier. For years women have been returning to their natural kinks and curls leaving heat styling tools and chemical relaxers behind. There’s so much beauty and diversity in our natural textures, and it’s wonderful to see so many of us embrace our hair in its natural state. My future daughters will never have to feel the way I did about my hair because they’ll be in such good company. They won’t ever have to feel like the odd one out because of the way their hair grows out of their head. They’ll see women with natural hair on television, in magazines, in our community and in positions of power. And they’ll see me, their mother, wear my naturally curly-kinky hair with pride, too.

Dove "Love Your Curls" Book | The Feisty HouseDove Hair wants all women and girls to love their curls, so they recently launched the “Love Your Curls” campaign to encourage women to celebrate their curls and inspire future generations to do the same. Part of the campaign is the NEW Love Your Curls book, which is a super cute poetic tribute to curly hair. Written by best-selling author, Taiye Selasi and illustrated by Annick Poirier, the poems in Love Your Curls were inspired by thousands of stories from women with curly hair and is intended to represent and inspire curly girls of all ages. And now you can download and share the book with the curly girls in your life! Just visit Dove.com/LoveYourCurls to download the FREE e-book and personalize it with a custom dedication and illustration for a curly girl you know.

Dove Quench Absolute Line for Curly Hair and Love Your Curls Book | The Feisty HouseDove Hair is committed to making curly girls and women feel confident about their hair, and they created the Dove Quench Absolute line of products to do just that. The three part system nourishes hair with formulas infused with protein, nutrients and Buriti Oil. The Dove Quench Absolute Ultra Nourishing Shampoo gently cleanses curly hair, leaving it feeling soft and smooth and nourished from the core. The Dove Quench Absolute Ultra Nourishing Conditioner absorbs effortlessly into the hair for a smooth finish, and for extra intense nourishment, the Dove Quench Absolute Intensive Restoration Mask envelopes each curl to deliver ultimate smoothness and hydration. Dove has also created its first leave-in treatment for curly hair, the Dove Quench Absolute Supreme Crème Serum, which is fast-absorbing, lightweight, and able to be used on wet or dry hair. Learn more about these products at Dove.com/LoveYourCurls.

The natural hair movement, this progression towards self-acceptance, is certainly no fad, and I’m so pleased to see a respected brand like Dove embrace and celebrate natural beauty. Share the love with a curly girl you know and encourage her to ‘Love Your Curls.’

 

I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.

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  • Great post. I’m liking this campaign from Dove. Happy Clever Girls is a part of it.

  • BUTTER + NECTAR

    I saw something about this campaign a while back…I think! Anyway, I can appreciate the discussion about loving our hair – especially brown girls with natural and curly hair. For so long we are made to believe that we are not beautiful and that our hair is “bad” or not good enough. Glad to see this post. This is a worthy conversation. Thanks for the input and sharing. BTW love your blog.

    • Awww thanks so much for reading and for your lovely comment. I’m glad that acceptance of our natural hair is becoming more and more widespread too! =)

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