I have been writing this post for months. Frankly, this subject would make me so angry that I couldn’t start writing this post without becoming frustrated and then going on a rant. But that’s the beauty of prayer. I literally prayed about the best way to write this post, and I think I’ve finally found an appropriate tone. I hope you find it helpful!
How to Deal with Copycats in Blogging
When I first attempted to write this post, I was going to provide a list of strategies to use and action steps to take when you think someone has been copying you. And that’s because I was in my feelings at the time because I thought someone was copying me, and I wanted to give myself permission to feel some type of way.
The truth is, creativity operates in the zeitgeist. A collective consciousness. A cloud where all of our thoughts and ideas and desires are stored and accessed by other creatives. It’s part of the reason why every season you’ll find four of five designers showcasing the same trend on the runway. Creativity doesn’t happen in a bubble where you are the sole beneficiary, especially not in the modern world where social media and Pinterest and Bloglovin make it oh, so easy to be inspired (and influenced) by other bloggers.
I say that to say this: to an extent, we’re all “copying” each other. We’re all creative women, and if you’re reading my blog, I guarantee that you and I are inspired by similar things, and that may come out in our writing. It may come out in our blog design. Or it may come out in the things we choose to produce as creatives.
Yes, I’ve seen design elements on The Feisty House pop up on other blogs. And sure, certain blog topics I’ve started to cover are now being covered elsewhere. This was definitely frustrating for me. The frustration wasn’t always warranted–I mean, I’m not the first person to write a lifestyle blog–but there have been times I’ve visited a blogger’s site after a redesign and seen that things looked…familiar. As a result, I’ve rushed to get an idea or project out into the wold so that everyone would know it was mine “first,” and yes, I’ve done this even when said idea or project was nowhere near ready to go live (I do not recommend allowing that kind of thinking to drive the launch of a new project or idea).
What I had to learn about copying and blogging was (1) inspiration belongs to us all, and (2) what is for you is for you. This internet is an ENORMOUS place. There are more than enough readers and commenters, customers, sponsorships and collaboration opportunities out there for ALL of us. And if five other bloggers out there are talking about the same thing you’re talking about, they still can’t ever say it the way you can. They won’t ever be you. Blogging is a very personal medium, and even when we’re all talking about entrepreneurship, or giving tips about blogging or writing about natural hair…I know there’s no one out there who can sound like me. No one can do me better than I can.
This is how to deal with copycats in blogging: remain authentic. Continue to blog in your unique voice. No one can copy your passion. Keep writing from your passion place and you won’t even notice the copycats anymore. Stay true to your own uniqueness. And lastly, continue to share inspiration. Don’t hoard all your good ideas and your amazing creativity because you’re afraid they’re going to be copied. After all, that’s what blogging is all about: inspiring others to makes their own lives more beautiful. Some of the people you inspire may try to echo your voice and your aesthetic until they’re confident enough with sharing their own unique perspectives, and that’s okay. Start seeing your ability to inspire others in this way as a blessing!
If you just started blogging, continue to be inspired by your favorite bloggers, and learn from them, but don’t for one minute think that trying to write in someone else’s voice is going to get you the “successful blog” you want. Successful blogs with committed and engaged readers, blogs that enjoy true community, are built around the uniqueness and authenticity of the person writing the blog. Yep, you! So even though you’re a newbie, continue to develop your unique voice and find your angle. That’s what’s going to make your blog bloom and grow!
Photo source: Vtwonen