The new Altazurra for Target collaboration dropped yesterday.
You’ll notice I never even mentioned it on the blog.
Sure, there was a time when I woke up early on Sunday morning and headed to Target.com to shop the latest designer collaboration. I’ve shopped quite a few of them, and I’ve shared my finds on the blog. I’ve been elated after discovering that what I want is still in stock and in “my size.” I’ve felt the thrill of “saving money” while purchasing designer brands in the same online shopping cart that also holds my deep conditioner and jumbo-sized cotton balls. And I’ve felt the disappointment when those “designer” items arrive at my home with arms that are too long, waists that are too wide, and materials that are too cheaply assembled for the purchase to even be considered worth it.
For me, the biggest issue with Target fashion collabs is the quality. Based on my experiences with other collaborations, the pieces look great online, and then when I see them as a collection in store, I’m often disappointed. I mean, I get it: this is Target, not Barneys. These aren’t investment pieces. But I’d much rather spend $150 on one item at J.Crew (that I will wear over and over again) versus a couple items from Altuzarra for Target that may or may not be wearable a year from now. I also have a consistent issue with sizing; most clothing from these collaborations is cut to fit as many people as possible, which makes sense considering there are almost two thousand Target stores in the US. After a few goes at some of the fashion collabs, I’ve decided that it doesn’t make sense to buy clothes that I’m going to end up returning anyway because they don’t fit, and spending money tailoring an item that won’t become an investment piece isn’t worth it to me either.
I got a great pair of shoes (the accessories always seem to the best value in these collabs) out of the Prabal Gurung for Target collaboration (the best Target-high fashion pairing to date, IMO), and I wore my leopard-print skirt from the 3.1 Phillip Lim collaboration to death last winter. But when I thought about what I was actually getting for the money, it just didn’t seem worth it for me to even attempt to buy anything from Altazurra for Target.
Don’t get me wrong–I love what Target and H&M (and others) are doing when it comes to these fashion collabs. By bringing high fashion designers to mass retail markets, people are getting the opportunity to wear high-end designers without shelling out $1,195 for a new blouse. But for me, the pieces in the collabs don’t get close enough to the quality of the real thing. I mean, this isn’t charity work for the designers: these collaborations are clearly profitable, and getting their names out of the fashion set and into the minds of middle-income Americans (you, know those of us who typically spend a greater percentage of our incomes on clothing than those who can actually afford designer duds) is more than worth it. So considering that, I think the clothing should just be…better.
But what do I know…I haven’t even seen the collection up close and in person yet. Have you? What do you think about Altuzarra for Target? Have you bought anything?