Five years after starting The Feisty House, I have finally finished writing and polishing my blog manifesto (you can read it on my ABOUT page). Every blog should have a manifesto. A blog manifesto is a clear and succinct way of telling other people why you blog. It sums up your passion and purpose in a few words. Not only does it give people who visit your blog a clear sense of what your blog is about, but it also helps to keep you on track as well. Since writing my manifesto and posting it for others to see, I feel a renewed sense of purpose, I have a clearer vision, and I feel like I have a solid foundation on which to build a focused brand.
How to Write Your Blog Manifesto
So how do you write a blog manifesto? I don’t think there’s a right way or wrong way, but I do believe you should reference at least four things in any blog manifesto:
A description of your blog // Are you writing a beauty blog? A natural hair blog? A fashion blog? Are you blogging for your business? Or, like The Feisty House, are you writing an inspirational life and style blog? Whatever it is, be specific about it.
The purpose of your blog // Why do you write? Why are you spending countless hours of your free time speaking to people who may or may not read what you’re writing? I write The Feisty House to empower women to use their individuality and creativity to be the very best versions of themselves. Why are you writing your blog? Be sure to put that in your manifesto.
Your audience // No one blogs for everybody. You shouldn’t even try. It’s a surefire way to lose focus and eventually give up on blogging. As a reminder of who you’re writing for, be sure to include your audience in your manifesto. I write for career-driven creative women who want to live beautiful and fulfilled lives. I write for women who aspire to be the best versions of themselves, not by changing who they are, but by doing all that they dream to do. Knowing who you’re writing for is going to really help you focus your writing and draw new readers to your blog who will be committed members of your online community.
Your story // Don’t forget to talk about yourself! People visiting your blog for the first time want to know more about who you are on the inside. They want to get to know the person behind the blog. In my manifesto, I briefly talk about how The Feisty House got started, what my goals are, and what I like to do in my spare time. You can include as much information about yourself as you want. A longer manifesto (longer than an “About Me” for your blog) may include an in-depth story of what inspired you to write your first blog post.
It’s popular for blog manifestos to take the form of e-books or other marketing tools that are 5,000 – 10,000 words long. Yours doesn’t have to be that long or that formal to start, but it should be carefully written. Spend some time on it. The first draft of my manifesto took me three hours to write. The second draft took about hour and a half. I spent another hour editing it and getting it ready for the blog. Be prepared to put in the time because this manifesto will end up influencing not only the posts you write, but also the types of readers you attract.
Have fun writing your manifesto! We’re in the second half of the year, so this is a good time to do a check-in of your blog and write your new manifesto or update your existing “About Me” page. If there’s anything else you like to include in your manifestos, let us know in the comments!
I launched The Feisty House in 2009, and I’ve learned a thing or two about blogging since then! I share lots of tips here on the blog as part of my BLOG HAPPY series. But if you’ve read through my posts and still want some more help getting your blog started, let me know! I absolutely LOVE helping a new blogger find her unique voice and create a space that reflects who she is and helps her connect with other like-minded individuals. If you’re a blogging newbie, I can help you figure out everything from branding and finding your niche, to how to use social media to engage your new followers (and grow your readership!) to choosing a platform and learning how to design a beautiful blog on your own! Send me an email, and let’s work on making your blog your happy place!